From Near Bankruptcy to $8M: Changing the Game with Sandy Hansen-Wolff

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About Our Guest

Sandy Hansen-Wolff began her speaking and consulting career as a result of her experiences when thrust into entrepreneurship in 2003 after her young husband of one year died of leukemia. Sandy was determined to keep the business going despite industry pressures and challenges with the business that was then near bankruptcy.

Sandy turned around that multi-million dollar company from near bankruptcy to a successful sale and exit. Quite honestly, she made a lot of costly mistakes and felt she needed to do everything the hard way.

Now, Sandy integrates these key insights as the platform for her work with high-level business leaders and entrepreneurs so that they too are empowered to move from struggling to success and profitability.

About this Episode

From Near Bankruptcy to $8M: Changing the Game with Sandy Hansen-Wolff

Starting a business is never easy, but imagine taking over a business suddenly and not knowing anything about the vendors, the customers, or even the industry.

Most would balk at the challenge, but Sandy Hansen-Wolff – after the early death of her husband – had no choice but to step in and overhaul the near-bankrupt agriculture business.

As a woman in a male-dominated industry, her journey to profitability included many lessons and roadblocks along the way. Eighteen years later, Sandy was turning over as much as $8M in revenue when she decided it was time to sell.

What you will learn in this episode

In this episode we’ll cover everything from:

  • The insights required to start a business without any existing know-how
  • How to thrive as a female entrepreneur in a male-dominated industry
  • Establishing processes to take yourself out of the business
  • How to build your business around your walkaway price

Connect with Sandy Hansen-Wolff

Show Notes

(5:17) After Sandy’s husband suddenly died, she was thrust into their regional agriculture business. Rather than drowning, she grew the company to $8M before selling 18 years later.

(10:09) It took Sandy, an unblooded entrepreneur, only 18 months to go from near bankruptcy to the black.

(19:37) Being a female business owner in a male-dominated industry is tough. Being a small player in a big industry is also tough. Sandy’s competitive advantage? People.

(32:36) Following a period of burnout, Sandy and her team decided to double down and pivot, pulling in ideas around holistic health for animals that mirrored the trend in humans. This small-town business was mind blown seeing this trend take off across the continent.

(43:03) Sandy sold to her largest vendor. Her terms: this deal needed to be friendly, go quickly, have her staff taken care of and don’t tell her what the plan for the business was post-exit.

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