4 Critical Questions Every Business Owner Should Ask Themselves

Apple Podcasts

About Our Guest

Ian Silverberg has more than 25 years of entrepreneurship and business management experience.

Ian’s experience includes overseeing the acquisition, development, management, and successful sale of a Santa Barbara, California based health club; founding Affinity Medical Fitness, Inc., a medically integrated wellness/physical therapy clinic; and founding Silverberg Management, Inc. and Silverline Ventures, a small business consulting, coaching, investment, and management company that primarily focuses on the wellness and real estate sectors.

About this Episode

4 Critical Questions Every Business Owner Should Ask Themselves

As a business owner, you will have bad days. You will come up against moral conflicts and dilemmas. And you will need to make decisions you may not feel very proud of looking back on. Yet oftentimes it can feel like a manner of life or death. Making payroll or not. Turning a profit or plunging deeper in the red.

Here to guide you through this is Ian Silverberg, an entrepreneur with more than 25 years of experience. But more than growing businesses, Ian helps entrepreneurs grow themselves.

In this episode, you’ll walk away with a framework for defining your purpose. Only through getting to the root of your ‘why’ will you feel confident in making better business decisions. The truth may surprise you.

What you will learn in this episode

  • The first thing you need to define when you start a business
  • Want to succeed in business? Switch from being outcome-focused to process-focused
  • How to manage moral conflicts when they arise in business
  • How to apply the DDARE framework for decision-making

Connect with Ian Silverberg

Show Notes

(19:21) We need to stop using “Hey, I’m really sorry it’s just business” as an excuse. Ian stands behind your business being an extension of you, and thus, the morals you deploy in business are in fact your personal moral compass. Food for thought.

(26:45) Business leaders are often faced with conflicts and dilemmas, especially around strategic decision-making. Here’s what it all boils down to.

(33:24) This is the key to Ian’s business. It frames everything he does and drives every interaction with his clients. While it sounds monumental, it boils down to four questions and he’s used it to buy and sell his health club.

(49:24) Ian’s definition of success is to help entrepreneurs see the big picture, help identify and solve the right problems, get a return on the energy they give, and have fun along the way.

Watch Video

Subscribe to our newsletter now!

Recent Episodes

Explore our podcast library by searching for specific topics, industries, or focus areas such as acquisition, growth, or exiting using our search bar below..