David Perry
About Our Guest
David Perry is the CEO of Carro, a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. Carro helps brands gain attention, sales, and new customers by partnering with other brands in the network.
Before Carro, Sony PlayStation acquired David’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now.
David was also the Co-Founder & Chief Creative Officer of Acclaim Entertainment, helping introduce “free-to-play” gaming to the western markets. Disney acquired Acclaim.
Prior to that, David founded the game development company Shiny Entertainment based in Laguna Beach, California. Shiny was first acquired by Interplay to capture the rights to Earthworm Jim, then again by Atari, to obtain the rights to the games based on Warner’s Matrix movies.
After 39 years in the business, David remains one of the best-known video game industry veterans with multiple #1 hits, and was honoured with the Development Legend Award at the Develop Industry Excellence Awards.
About this Episode
3x Acquired by Disney, Sony, and Atari: This is David Perry
David Perry wanted to be a pilot. But at 6’8, he was too tall to fit in the cockpit. While he fell short in the aviation industry, he made up for it in the gaming one.
39 years later, David has created and sold numerous #1 selling games, built and sold several businesses acquired by Sony, Disney, and Atari, and has now switched from games to eCommerce, building and developing a partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month.
Tune in and learn the lessons brought from gaming to business development, acquisitions, and now into tech.
What you will learn in this episode
In this episode we’ll cover everything from:
- How to best engage your customers
- Tips on gamification from the game maker himself
- The trends shaping the future of gaming
- How to stay ahead of the curve so you’re constantly innovating
Connect with David Perry
Website: https://dperry.com/
Website: https://getcarro.com/
LinkedIn: https://www.linkedin.com/in/dperry/
Facebook: https://www.facebook.com/getcarro/
Twitter: https://twitter.com/dperry
Show Notes
(9:22) Branding matters, no matter what industry you’re in. David’s career changed when he got to work on classics like Teenage Mutant Ninja Turtles, Terminator, and other household names.
(19:47) After shifting from the gaming world to the business world, David has taken his lessons in selling games and applied them to engaging customers. The ingredients? Skill, risk, and strategy.
(27:05) David’s tips for business gamification: The reward needs to be real. Here’s how to get it right so your customers become addicted.
(47:34) David’s company, Gaikai, was built because he stayed ahead of the curve in his industry and brought the first online game streaming servers to the United States.
(1:06:36) David’s top takeaway tip: Avoid people who point at hurdles. Instead, gravitate toward the people who jump hurdles. Those are your 10xers. They’re how you grow.
