The Metronome Effect: Building Predictable Profits with Shannon Susko

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About Our Guest

Shannon Susko has more than 20 years of experience building and leading high-growth technology companies in the financial services industry.

Shannon co-founded, served as Chief Executive Officer, and led the sale of two technology companies in less than six years apart: Subserveo, Inc. (Founded in 2008 * Sold in 2011) and Paradata Systems Inc. (Founded in 1995 * Sold in 2006).

She was recognised as Top 25 Most Inspirational Women in Canada in 2020, Top 100 Most Powerful Women in Canada in 2018 and one of Canada’s Top 40 under 40 in 2000, and was awarded the Sarah Kirke Award for Canada’s Leading Women Entrepreneurs in 2006.

In addition to her coaching company, Shannon is the bestselling author of two books that have become staple resources within business schools and corporate and private management teams. Her online resources are available for the public as a way to “give back” everything she has learned and gained from her experience as CEO, leader, coach, author, mother, and mentor.

Shannon also offers free and paid workshops year-round, run personally and through partnered associations.

About this Episode

The Metronome Effect: Building Predictable Profits with Shannon Susko

Ski bum in Whistler by day and successful tech entrepreneur by night, Shannon Susko has built and sold two successful, high-growth technology companies in the financial services industry using her repeatable playbook – Metronomics.

She led the sale of both businesses less than six years apart, and each sold for undisclosed financial terms. Now, as a business coach, hundreds of businesses around the world have used her framework to build predictable profit streams in order to scale, exit, and even build longevity in their business.

If you’re ready to learn to love your business again, then tune in to Shannon Susko.

What you will learn in this episode

In this episode we’ll cover everything from:

  • The importance of a 3HAG
  • How to build a repeatable playbook in your business
  • What the key ingredients to predictable profit are
  • Where you need to invest time and coaching into

Connect with Shannon Susko

Show Notes

(2:29) Shannon has successfully built and sold two businesses for undisclosed financial terms and she did it by building a repeatable playbook that both she and her acquirers have used, as well as over 100 businesses worldwide.

(16:34) Business partnerships are like marriage, and so before you partner up you need to align your core values, understand your shared end goals, and do all the things you would do if you were married.

(21:42) In case you missed it, Shannon sold her second business, Subserveo, for 60x top line. Her advice to entrepreneurs is to write your magic number down and put it under your monitor so when the time comes, you don’t hesitate to exit.

(36:01) The number one thing in Metronomics that entrepreneurs should take away is a committed leadership team that has the willingness and desire to progress. The rest is really easy.

(46:08) When Shannon sold Subserveo, it was one of the top three deals on Wall Street that year in the mid-market deal category.

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